The traditional style of packaging design ideas (a)

The traditional style of packaging design is a big category in the whole package design. It has its own characteristics of design creativity. Here's a discussion of the author's experience.

I. The concept of "traditional"

"Traditional" mainly refers to the human traditional culture. Traditional culture is the fruit of civilization that has accumulated in various aspects such as production and life in the long historical period of mankind. It is also the crystallization of existing human wisdom. It is the inheritance and development of previous people’s knowledge and skills. basis.

Different regions or countries have different traditional cultures. This has a close relationship with the geography, climate, and humanities of various regions. The traditional culture in the coastal areas and the traditional culture in the inland areas cannot be exactly the same, and there will be even greater differences. The traditional cultures of the East and West, the South and the North will also have a greater difference.

There will also be cultural differences between different eras. The new culture that has evolved or emerged on the basis of inheriting the predecessors has become a new tradition over time. Take the evolution of the Chinese language as an example. Compared with hieroglyphs, Jin Wen and Shi Guwen were new words that were generated on the basis of inherited hieroglyphs. However, relative to Daxie and Xiao Biao, they were Has become a traditional text form. By analogy, Lishu and Shushu were also popular new writing forms in the Han and Tang dynasties. However, for modern times, they have also become part of traditional forms of writing. They are one of the main contents of traditional Chinese culture. . Another example is the costumes of various historical eras in China. The Tang and Song eras inherited many traditions in the costumes of the Han Dynasty and many new meanings of their own time; while the costumes of the Yuan and Qing dynasties included more of the Mongolian and Manchu costume traditions. The ingredients are quite different from other times.

Different nationalities or ethnic groups also have different traditional cultures. This is mainly due to the fact that in the long historical period, the productivity was very low. Between different ancestry and different human populations (tribes), each had its own territory or sphere of influence. In order to compete for living space, they were not aware of each other. Cannot co-exist together better (in some hinterland of modern Africa and the Americas, and some backward tribes in the primeval forest still exist this phenomenon), resulting in greater belief, religion, language, culture, habits, etc. The difference thus formed their own different traditional cultures. This can be seen from the different costumes of different nationalities in our country and the traditional culture of marriage and funerals.

Traditional cultures in different places or nations, different nationalities or ethnic groups, along with the change of geographical location and gradual change, with the increase of human intelligence due to intelligence quotient, mutual intercourse and better coexistence, are also inevitable between each other. Have mutual influence, mutual penetration, and mutual integration.

The most important point is that excellent traditional culture is the lifeline of a nation. China is an ancient civilized country with a history of 6,000 years. In that long history, the Chinese nation has accumulated excellent traditional cultural heritage that is both thick and broad, and profound, and is an inexhaustible cultural treasure for our descendants. We can only inherit and carry forward the excellent traditional culture of the Chinese nation, and at the same time, we must absorb the nutrition and essence of foreign culture so that we can establish ourselves in the world of nations.

Second, the concept of "traditional products"

"Traditional products" is also an important part of traditional culture. It mainly refers to local characteristics (such as Wuxi clay figurines, oil gluten and sauce ribs and other foods; Suzhou pine nuts sugar, brine sweat dried bean curd food, Suzhou embroidery, sandalwood fan crafts, etc.; party flag hemp cake, radish; Yixing teapots, salted ducks and ducks in Nanjing; Xuan paper and ink in Anhui, and kites in Weifang, Shandong; kites in Weifang, Shandong Province, etc.), ethnic characteristics (such as halal foods for ethnic groups, Tibetan waist knives, buttered tea, etc.; Guangxi Zhuang people's hydrangea crafts; Guizhou batik and wood carving mask crafts, etc.), Times features (having a long history such as Zhenjiang's vinegar, Danyang's sealed vat wine, Zhangzhou's Laojiao wine, Guizhou's Maotai, Lanling wine, Dukang wine, etc. Of course, local characteristics and times are generally closely linked. Products that are not available in other places, ethnic groups, or in different eras.

Therefore, the packaging of traditional products should fully reflect the characteristics of traditional products in various ways or methods, use packaging to more fully convey the information of the region, national and timely, and reflect the cultural connotation and artistic conception of packaging. Conversely, the packaging of traditional products will certainly reflect the traditional cultural information of the products and products, which reflects the traditional style.

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